Time:-
2 weeks
Research:-
10 Hours
Group Members:-
Abundio, Cindy, Faiza, Siobhan. Shadin(me)
My Role:-
UX Researcher, UX Designer
This is a case study my group members and I started in school in the fall 2020 semester. After COVID-19 hit NYC, everyone had to work from their home to finish this project. A few of us lost friends and family members and it was a very emotional and sensitive time. Regardless of the situation, everyone's hard work helped us to finish this project. I thank everyone in my group for their hard works and wish peace upon everyone that we have lost to the pandemic.
Prompt
Our Client wants us to create an all-in-one service to help replace the need for a doorman with a phone app. Our target audience are young professionals that are currently living in brooklyn and working within the five boroughs of New York City. This is a challenge considering that the job of a doorman can vary depending on needs as well as demand.
Goal
To solve the problem we needed to design an useful and versatile app that can do everything a doorman can do but more, and it needed to be a friendly interface that could be navigated simply but also allow a complex forum system that allows tenants to communicate with their landlords, supers, and maintenance men as effectively, if not more, than a doorman.
Features that the app should include, but is not limited to, are the following:
● Video intercom
● Digital door lock
● Mail and package delivery and pickup storage system
● Security features
● Easy communication between stakeholders and tenants
● Food/household supplies delivery
MoSCoW Map
Feature Prioritization Chart
Empathy Map Canvas
Competitive Analysis
Persona
Rachel, 24
Rachel is an Information Technology engineer. She works hard
and her only safe heaven is her home. She want to feel protected
in her home.
Motivation:- Rachel is motivated by her success in her career.
Frustration:- Rachel's biggest frustration are stole packages and unresponsive landlord
User Scenarios
Rachel lives in an apartment in Brooklyn, NY. A package that was placed in front of her door was stolen before she could get home from work one day. The package was quite expensive. Unfortunately, she can't make a report to the police because it was stolen from inside of the apartment. She also has a busy schedule. After a long day of work, the last thing she wants to do is to stop by the police station. She tried to get in touch with the landlord but there was no response. She spoke to her neighbors and found out that her neighbor has had similar issues in the past. Eventually, she got a hold of the landlord and he said he will look into it but there were never any follow-ups. Rachel is angry and frustrated due to the lack of consideration and responsiveness from the landlord. She wants to find a better way to contact him. After doing some research online, she finds our product. Rachel and all the other tenants get together and approach the landlord about getting a virtual doorman system since it was cheaper than hiring a doorman. With some petitioning and discussions, the landlord agrees to purchase our product.
Colors
Experience Principal
Task Flow
Sketches
User Flow
High Fidelity Mocks
Prototype